Step By Step Guide to SEO - Get Your Website to the Top of Google

step by step guide to seo

Are you using SEO to grow your business?

To drive traffic, authority, leads, and sales, SEO is crucial, but you can only get these rewards if you execute it correctly.

If not, your company may as well be completely unfindable online, and who wants that?

Although staying updated isn't always simple, you can't let your eyes down when it comes to SEO.

There is no assurance that SEO techniques that were successful in the past will continue to be effective in the future because Google is constantly changing its search algorithms.

If you want your firm to prosper, you must keep up with the most recent SEO best practices.

Well, this step by step guide to SEO is here to help.

A simple yet well-detailed guide to help you reach the top of search engines. Read it carefully.

Table of Contents:

1. What Is SEO?

2. How Does SEO Work?

3. What Are the Benefits of SEO?

4. Types of SEO

5. What Is a Backlink and How to Build Links?

6. Step by Step Guide to SEO – Reach the Top of Search Engines

7-The Best SEO Tool That Will Do The Hard Work For You

8- Conclusion

You may want to read this:

Youtube SEO: How to Optimize Your YouTube Videos for Maximum Views.

1. What Is SEO?

What is SEO?

SEO is the practice of optimizing a website for search engines, typically using text and meta data to improve the visibility and ranking of a site. In the past, SEO was often seen as a “black art” that could only be done by experienced professionals. However, the Internet has made SEO easier than ever for average webmasters to get started.

Nowadays, there are a number of free and paid tools available that can help you optimize your website for search engines. However, the most important factor in achieving success with SEO is always the quality of your content. If your website is full of outdated information, your efforts to improve your SEO will be futile.

So, what is SEO? Simply put, SEO is the practice of making your website as easy to find and use as possible for the millions of people who search for information online. By improving your website’s visibility and ranking in search engines, you can increase your website’s traffic and your chances of getting more authority, leads, and revenues.

2. How Does SEO Work?

When people search for information on the internet, they are looking for websites with the most relevant and up-to-date content. In order to ensure that your website is seen as one of the most relevant and trustworthy sources of information, you will need to have a strong online presence. In order to achieve a strong online presence, you will need to have good SEO.

SEO is the practice of optimizing your website for search engines. By doing this, you can make your website more visible and likely to be found by potential customers. There are many different things that you can do to optimize your website for search engines, but the most important thing is to make sure that your website is well-written and contains relevant information.

There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the optimizations that can be made to a website’s individual pages in order to improve that page’s ranking in the search results. This includes things like ensuring that the page’s title and content are keyword-rich and relevant to what users are searching for. Off-page SEO, on the other hand, refers to the optimizations that can be made to a website’s external factors in order to improve the site’s overall authority and trustworthiness. This includes things like link building and social media engagement.

3. What Are the Benefits of SEO?

what are the benefits of seo

There are many benefits of effective SEO, including better visibility for your website, more leads, customers, and increased revenue.

Better Visibility for Your Website

One of the best benefits of effective SEO is better visibility for your website. When your website is well-optimized, it can be found by more people, which can lead to increased traffic and brand awareness.

More Leads and Customers

Another benefit of effective SEO is more leads and customers, which can lead to increased interest and potential sales. Additionally, well-optimized websites can also help you rank higher in search engine results pages, which can result in more website visitors.

Increased Revenue

Finally, another benefit of effective SEO is increased revenue. When your website is well-optimized, it can attract more visitors, which can lead to increased sales.

4. Types of SEO

types of seo

On-page optimization

There are a few things that you can do on your on-page optimization to ensure that your website is seen by as many people as possible.

One of the most important things you can do is make sure your website is easy to navigate. This means making sure all of the links on your website are easy to find and that your pages load quickly.

You can also make sure that all of your text is easy to read, and that your images are of high quality. You can also try to make your website look as similar to other popular websites as possible, in order to increase your chances of being discovered.

Overall, on-page optimization is an important part of any website's marketing strategy, and it's something that you should always keep in mind. by following these simple tips, you can make sure that your website is seen by as many people as possible.

Off-page optimization

There are numerous techniques that can be used to improve the ranking of a website off-page. The most important factor is to create high-quality content that is relevant to the search engines. Quality backlinks are also important, as they can help improve a website’s ranking.

One of the most important strategies is to create a strong domain name. The name must be keyword rich and include relevant keywords. This can be done by using keyword research tools or by talking to a domain name expert.

Another important strategy is to create high-quality content. This can be done by using keyword-rich content, including images and videos, and by creating blog posts that are well written and informative.

Finally, it is important to create quality backlinks. This can be done by building relationships with other websites, submitting high-quality content, or by participating in online discussions.

5. What Is a Backlink and How to Build Links?

what is a backlink

A backlink is an incoming link from one web page to another. In other words, if one website links to another, that’s a backlink.

If someone is linking to your website, that’s a good sign. It means they think your content is worth reading. Google also looks at backlinks when determining where to rank a page in search results.

If you’re trying to improve your website’s search engine ranking, you should focus on getting high-quality backlinks from authority websites.

Types of backlinks

There are many types of backlinks, but they can broadly be classified into two categories: do-follow and no-follow.

Do-follow links are those that pass on “link juice” or "give credit" from one site to another, and are typically the kind that you want to have pointing to your site. Google counts these links when determining the authority of a site, so they can be quite valuable.

No-follow links, on the other hand, do not pass on link juice or give credit. Google introduced the no-follow tag in 2005 in an effort to stop comment spam, and it has since been co-opted by spammers and black hat SEOs to manipulate Google’s search results. These days, most links on the web are no-follow, but that doesn’t mean they’re not valuable.

In general, you want as many high-quality do-follow links as you can get pointing to your site. But don’t discount the value of no-follow

How to build links?

There are many ways to build links. One way is to submit your website to directories. Directory submissions are free, but you must meet certain submission requirements.

Another way to build links is to submit your website to article directories. Article directories are paid, and also you must comply with their submission rules.

You can also build links by submitting your website to blog networks. Blog networks are free. You can post a good comment that gives value in someone's blog post and then link back to your website asking readers to enter if they want more information.

You can also build links by submitting your website to search engine results pages. You can pay Google and Bing Search engines to show your website on the first result, and if you post valuable, exclusive content showing case studies, reports, and infographics, you will get as many backlinks as you may imagine because your website offers real, indispensable value.

Finally, you can build links by submitting your website to social media sites, this is called "social signals". It tells Google and other search engines that your content is well-liked and must be ranked because people are sharing it everywhere on social media platforms.

Link building tool that will make the process easy for you:

backlink best tool

Link Miner is a powerful backlink analysis tool that can help you understand the link-building landscape and improve your link-building strategy. By analyzing the backlinks of your competitors, you can identify opportunities to build new links as they did. Simply you can mimic them and build links on the websites they've used to build their links, and you can know these websites by using this tool.

Try Link Miner for free

6. Step by Step Guide to SEO – Reach the Top of Search Engines

seo step by step guide

Step 1: Make Your Website Accessible To Search Engines

If you want your website to be accessible to search engines, there are a few things you need to do. First, make sure that your website is well-designed and easy to navigate. Secondly, use relevant keywords throughout your website so that search engines can easily find and index your site. Also, submit your website to all the major search engines so that they can include it in their search results.

Another thing you should consider is your website theme, it should be clean and free of errors to make your website light and fast to enhance user experience, which is a very important thing in SEO. Finally, your links and pages have to be easy to access to enable search engines to find your content and index easily.

Step 2: Do a Keyword Research

If you want to do keyword research the right way, there are a few things that you need to keep in mind. First, you need to understand what keywords are and how they can help you. A keyword is simply a word or phrase that people use when they search for something online. When you use the right keywords, you can make sure that your website or blog comes up first in the search results.

The second thing to keep in mind is that you need to choose the right keywords. You don’t want to choose keywords that are too popular, because then you’ll have a lot of competition. On the other hand, you don’t want to choose keywords that are too obscure, because then no one will be able to find your website. The best way to find the right keywords is to use a keyword research tool

The secret is that when you use a keyword research tool, and you have a new website, you have to choose long-tail keywords rather than short, concise ones.

Example:

Short keyword: SEO

keyword research

It has approximately 1 million search volume (one million people search for it every month), but it has difficulty over 80. This means this keyword is too competitive and it's impossible to rank with it especially if you have a new website.

What you want to do is to choose a long-tailed keyword that has a reasonable amount of search volume (250) and less difficulty (less than 25 if possible) so that you could rank with it and get traffic directly from search engines.

Maybe you could say that 250 search volume is too low, well, not exactly, if you rank in the first result with this kind of search volume, you could get 250 visits per month for just this article! Imagine if you use this strategy for 10 articles and you get 250 views for each one of them, that means you will get 2500 views per month from Google! That's pretty nice, particularly for a new website.

Example of long-tail keyword: Step by step guide to SEO

keyword research tool

Look, it's long, it has mentioned the main subject (SEO), it has 300 search volume and 41 difficulty score. It's over 25 but it's good anyway and possible to rank with pretty decent content.

By the way, the tool I'm using is KwFinder

KWfinder is a keyword research tool that helps you find long tail keywords with low SEO difficulty. It's a great tool for finding keywords that you can rank for easily and get traffic to your website.

You can try it here for free.

However, there are other different keyword research tools out there, Here are a few of the most popular ones:

Google AdWords Keyword Tool

Google AdWords is a paid search engine advertising program that allows you to insert keywords into online ads. When someone clicks on one of your ads, Google will track the keywords that were used to find your ad and use that information to improve your ad campaign.

Google AdWords Keyword Planner

The Google AdWords Keyword Planner is a free tool that allows you to see which keywords are most popular and profitable for your specific business. You can also use the tool to create a list of keywords that you want to target with your ads.

Google Trends

Google Trends is a tool that allows you to see how often a specific keyword is being used on the internet and what's trending on Google at this time.

Step 3: Post a Valuable Content That Is Rich With Relevant Keywords

One of the best ways to improve your website's ranking in search engine results pages (SERPs) is to create keyword-rich content.

Keyword-rich content is simply content that contains a high density of keywords or keyword phrases. When search engines index your website, they analyze the content of your pages to determine what keywords they should rank your site for.

If you want your site to rank for certain keywords, then you need to make sure that those keywords are present in your content. The more keyword-rich content you have, the better your chances of ranking high in SERPs.

Of course, you don't want to stuff your content with so many keywords that it becomes difficult to read. Keyword stuffing is a surefire way to get your site penalized by Google. Instead, focus on creating quality, keyword-rich content that is both informative and enjoyable to read.

The key factor is after you've chosen the right keyword for your topic's title. Your post outline (your subtopics) should discuss the Google suggestions in the search results.

Example:

Suppose that your keyword is: Sales funnel for beginners.

You have to put it in the search engine and look for Google suggestions at the end of the page:

google suggestions

Google tells you that these related searches should be your outline (your subtopics), you should cover all or most of these subtopics to make your post well-covered and relevant and get your page in the first result.

Step 4: Optimize Your Title, Description, and Your link

It's no secret that SEO is important for any website looking to rank high in search engine results pages. But what many website owners don't realize is that optimizing your title, description, and link can make a big difference in your SEO efforts. Here are a few tips to help you optimize your title, description, and link for better SEO:

1. Use the main keyword in your title and description.

Make sure to include the main keywords in your title and description so that search engines can easily index your content.

2. Keep your title and description short and to the point.

Don't stuff your title and description with too many keywords. Keep it short, sweet, and to the point.

3. Use the main keyword in your post's link.

Put the main keyword in your post's link to optimize it for SEO. This will make Google understand what you are talking about and help it index it quickly.

Step 5: Optimize Images for SEO

optimize images for seo

As a general rule, you should always optimize your images for SEO before uploading them to your website. You have to take advantage of Google Images and get visits from it by optimizing your images. Here are a few tips on how to do that:

1. Choose the right file format.

The most common image file formats are JPEG and PNG. JPEG is best for photos, while PNG is best for images with text or graphics.

2. Use relevant keywords.

When you save your images, include relevant keywords in the file name. This will help your images show up in search results.

3. Add alt text.

Alt text is a short description of an image. It’s important to add alt text to your pictures because it helps search engines understand what your image is about.

4. Compress your images.

Large images can slow down your website which worsens user experience leading to ranking lower in search engines. To avoid this, you should compress your images before uploading them to your site.

Step 6: Put Internal and External Links Inside Your Post

links

One of the most important things you can do when writing a blog post is to include both internal and external links. Internal links are links to other articles or pages on your site. External links are links to articles or pages on other sites. Both types of links are important for a number of reasons.

Internal links help to keep people on your site. If they find an article they like, they can click on a link to another article on your site that they might also be interested in. This helps to keep people engaged with your site and decreases the bounce rate.

* Bounce rate is the percentage of visitors to a website who leave the site after viewing only one page. It's crucial to have a low bounce rate in order to achieve high ranks on search engines.

External links help to improve your search engine optimization. Google and other search engines use the number and quality of external links to a site as a factor in determining that site's ranking. So, the more high-quality external links you have, the better your chances of ranking higher in search engine results. Make sure to include external links to high-authority websites to tell Google that your content is Strong, helpful, and full of resources.

* Website authority is a measure of the strength and quality of a website, as determined by factors like inbound links, age, and size.

A website with high authority is one that is respected by other websites and seen as an expert in its field. Authority is important because it helps to determine a website's search engine ranking.

In general, the more authoritative a website is, the better it will rank in search results.

Step 7: Use The Power of Social Media

social media seo

When it comes to promoting your blog posts, social media is a powerful tool that can help you reach a larger audience. By sharing your posts on social media, you can get more people to read and engage with your content.

There are a few things to keep in mind when sharing your blog posts on social media:

1. Choose the right platform.

Not all social media platforms are created equal. Some platforms are better suited for promoting certain types of content. For example, if you're sharing a blog post about a new product, Twitter would be an excellent platform to share on because it's fast-paced and has a wide reach.

2. Use engaging visuals.

When you share your blog post on social media, make sure to include an engaging visual. This could be a photo, graphic, or even a video. People are more likely to stop and read your post if it includes an eye-catching visual.

3. Use a catchy headline.

Headlines are the hooks that are going to attract people's attention. Take care of your headline, make it catchy to intrigue your readers' curiosity and lure them to read your post.

4. Tell your audience to share your post on social media

Social media sharing is a signal that tells Google that your post is popular and well-liked. The more the readers love and share your content, the better chance that you will get a higher ranking.

Step 8: Share Your Post on High-authority Websites and Forums

When it comes to promoting your blog posts, one of the most effective things you can do is share your post on high-authority websites. This will help to increase your post's visibility and reach, as well as it gives a boost in terms of search engine ranking.

There are a few different ways you can go about doing this. One is to submit your post on well-trusted websites that have tons of traffic, like Quora, Medium, and Vocal Media and link back to your website.

Another way is submitting your post on other people's blogs and forums of your niche and linking back to your website to get a backlink, reach more audience and increase brand awareness, more people will know about you by this strategy.

Each of these strategies can be effective in its own right. However, if you really want to maximize the reach and visibility of your blog post, it's best to utilize all of them.

Step 9: Connect Your Website with Google Search Console and Google Analytics

google search console

As a website owner, you should always be looking for ways to improve your site's SEO. One tool that can be extremely helpful is Google Search Console.

Google Search Console is a free service that helps you monitor your site's search performance. It also provides insights into how Google crawls and indexes your site.

One of the most useful features of Google Search Console is the ability to submit your sitemap. This ensures that Google knows about all the pages on your site, and can index them automatically.

Another great feature is the ability to see which keywords are working and ranking higher on your site. This can help you adjust your content and keywords to target the right audience.

If you're serious about improving your site's SEO, then Google Search Console is a tool you need to be using.

Connect your website with Google Analytics

google analytics

Google Analytics is a powerful tool that can help you track the traffic and activity on your website. By connecting your website to Google Analytics, you can gain insights into your website's performance and learn how visitors are interacting with your site. Additionally, you can use Google Analytics to track conversions and goal completion on your website.

Step 10: Submit a Sitemap File

If you want to ensure that Google is aware of all the pages on your website, you can submit a sitemap. A sitemap is a file that lists all the URLs on your website. Google will use this sitemap to crawl your website and index all your pages.

To submit a sitemap, you first need to create one. You can do this using a tool like XML-Sitemaps.com. Once you have generated your sitemap, you can submit it to Google via the Google Search Console.

After submitting your sitemap, Google will start crawling your website and indexing your pages. It can take some time for all your pages to be indexed, but you can check the status of your sitemap in the Google Search Console.

Step 11: Run Ad Campaigns, Pay Google and Bing to Put You on The First Result

If you're running a business, you want to make sure your website appears as the top result when people search for keywords related to your business, Paying search engines is a fast and easy way to achieve this. You can do it via Google AdWords, and it's a form of paid advertising. With AdWords, you create ads that appear at the top of the search results page when people search for keywords that you've selected. When someone clicks on your ad, they're taken to your website. Running ad campaigns can be a great way to get more traffic to your website and generate more leads and sales.

However, It's not too necessary, you can stick to the other free strategies, but if you want to save time and effort and get fast results, you could consider this method.

Step 12: Keep Posting a Unique and Helpful Content

If you want to improve your blog traffic and rank higher on search engines, you have to make sure to keep your content fresh and unique. This means publishing new posts regularly, and making sure that your posts are interesting and helpful to your readers.

One way to keep your content fresh is to write about topics that are timely and relevant to your niche. For example, if you're a gardening blog, you might write about the best time to plant certain vegetables, or share tips on how to get rid of garden pests.

Another way to keep your content fresh is to vary the format of your posts. For example, instead of just writing text posts, you could also include videos, infographics, or even audio recordings. By mixing things up, you'll keep your readers engaged, and they'll be more likely to keep coming back for more.

Step 13: Measure your results, analyze and keep enhancing

measure seo results

The last step, but not the least, is measuring your SEO results, but how do you measure your SEO results to know if your efforts are paying off?

Here are some metrics you can use to track your SEO progress and see if you’re moving in the right direction:

1. Search engine rankings - Keep track of your rankings for your keywords to see if you are ranking on the first results or not.

2. Traffic levels - Monitor your website traffic to see how many visitors you are getting and from which source, are they coming directly from Google or social media, and what's the percentage of each one of them?

3. leads and sales - Keep track of leads and sales generated from your website to see if your SEO is driving conversions.

4. Click-through rates - Track the click-through rates for your website to find out the percentage of how many searchers are clicking to your page when they see it on the search engine.

5. Social media engagement - Keep track of social media engagement metrics such as likes, shares, and comments to gauge the reach of your SEO content.

By tracking these key metrics, you can get a good idea of the progress you're making with your SEO efforts.

What are the tools to measure SEO results?

There are many tools to measure SEO results. Here are some popular ones:

1. Google Analytics: Google Analytics is a free tool that shows you detailed statistics about your website traffic. It also provides insights into where your traffic is coming from and which keywords are driving the most traffic to your site.

2. Search Console: Search Console is a free tool provided by Google that helps you track and improve your website's SEO. It includes a variety of features such as a keyword research tool, URL inspection tool, and search analytics report.

3. SERPWatcher Rank Tracking: SERPWatcher is a keyword rank tracking tool that makes it easy to track your rankings on Google and other major search engines. Just enter your target keywords and website, and SERPWatcher will do the rest.

You can even set up SERPWatcher to track your competitors' rankings. That way, you can see how your SEO efforts are stack up against your competition.

SERPWatcher is a powerful tool that can help you take your SEO to the next level. If you're serious about ranking high in the search engines, then you need to add SERPWatcher to your toolset

7-The Best SEO Tool That Will Do The Hard Work For You

mangools - best seo tool

Mangools is a set of tools for SEO & online marketing. It’s one of the most popular SEO tools on the market with over 1 million users. Mangools is loved by small businesses and agencies because of its simple and straightforward interface.

mangools dashboard

You can use Mangools to find keywords, track your rankings, and analyze your competitor’s SEO. There are 5 different tools in the Mangools suite, each with its own unique purpose.

1. KWFinder

KWFinder is a great tool for finding long-tail keywords with low competition. It is easy to use and has a wide range of features. You can use KWFinder to find keywords for your website, blog, or article.

2. SERPWatcher

SERPWatcher is a great tool for keeping track of your website's search engine ranking. By tracking your ranking, you can see how well your website is doing in the search engines and make changes accordingly.

SERPWatcher is easy to use and has a variety of features that make it a valuable asset for any website owner. Here are some of the things that SERPWatcher can do for you:

-Track your website's search engine ranking for multiple keywords

-Compare your website's ranking to your competitors

-Identify which factors are affecting your website's ranking

-Make changes to your website to improve your ranking

-Track the progress of your ranking over time

If you're serious about getting your website to rank higher in the search engines, then SERPWatcher is a tool that you need to be using.

3. SERPChecker for local SERP Analysis

If you're like most businesses, you want to rank high in search engine results for your local market. After all, local search engine results pages (SERPs) are often the first place customers look when they're searching for products or services near them.

To make sure your business is visible on local SERPs, you need to do a local SERP analysis. This will help you understand how your business currently ranks on local SERPs and what you can do to improve your ranking.

4. LinkMiner Backlink Analysis Tool:

LinkMiner is a powerful backlink analysis tool that allows you to check the backlinks of any website. Simply enter a URL into the LinkMiner search bar and hit “enter”. LinkMiner will then provide you with a list of all the backlinks for that website.

LinkMiner is a great tool for backlink analysis because it is so easy to use. LinkMiner is also a great tool because it is very accurate. When I tested it against a few other backlink analysis tools, LinkMiner was the most accurate.

Overall, I would definitely recommend LinkMiner to anyone who is looking for a backlink analysis tool. It is easy to use, accurate, and provides a lot of valuable information.

5. SiteProfiler SEO metrics:

Last but not the least, SiteProfiler SEO metrics. If you're looking for in-depth information on any given website, SiteProfiler is the tool for you. It provides users with data-driven insights on over 30 million websites, including traffic statistics, site owners, estimated revenues, and much more.

You can try all of Mangools's set of tools for free from here

8- Conclusion

If you're serious about increasing search traffic and have no prior experience with SEO, we suggest reading this step by step guide to SEO from beginning to conclusion. Learning the fundamentals of SEO is an essential first step in attaining your online business objectives, and we've made every effort to make it as clear and simple to comprehend as possible.

If You have any questions, comment in the comments section below, I'd be glad to answer.

If you like this post, share it with your friends to make this kind of knowledge available for beginners and startups.

Subscribe to the newsletter, to get notified when we publish a new post.